One of the perpetual projects in my little publishing company's life is the development of our company logo. This is my favorite project, as it involves the use of fonts. And I am rather a font fanatic. I have spent the last few hours trolling dafont.com, which is a wonderful website of free and mostly-free fonts for personal and often commercial usage. Rather than download every font I like, I sketched out my own versions of each of them as they inspired me. I thought I'd share them with you here, and if any of my noble readers have preferences, feel free to shoot me a comment. I am hoping I have determined the font-of-choice by the time the new website is ready to go up. After all, what's a corporate website without a corporate logo? Here are some photos of my most recent selections.
because you were all wondering what I'm writing my dissertation on, here's a brief synopsis of my 'research context': When James Macpherson published his Fragments of Ancient Poetry in 1760, he went to great lengths to make the Fragments appear to be authentic remains of an ancient, heroic oral tradition. His reasons for this were largely political, and as such, influenced the content of the epics themselves. As an attempt to establish a particularly Scottish identity, the poems were quite effective. However, to do so required both a simplification and a manipulation of traditional mythology. Stripped of anagogical significance, the Ossian epics more or less represented an Enlightenment version of history, tradition, and mythic heritage. The stories themselves were changed by their very purpose and in turn changed the manner of representing myth in future narratives. Moreover, the emphasis on the Ossian epics as authentic tales from the past, as ‘fragments,’ served...
last picture, top right. love.
ReplyDeleteYou should have different logos for the spine of your books for each genre!
ReplyDeleteI like that one too, Ems, but it looks better in my sketch than the actual font selection...
ReplyDeleteyou can always make your own! scan in your handwriting, some sort of program to sharpen it up and size it however you want. you could even have a letterpress plate made for stationery!
ReplyDeletePersonally, I like the little picture of the scurrying mouse on the second page. As for font, I like the one that looks Greek on the third page.
ReplyDeleteI kinda like the one on the second picture, fourth down on the right hand side.
ReplyDelete